TV is the greatest medium on earth but the playing field is changing in many ways. Choice is growing exponentially and viewers adapt to this new reality faster than the industry does. The rise of mobile devices, new digital distribution channels, and changing advertiser needs offer new opportunities. Players in the TV industry can gain a competitive advantage by embracing second screen, social TV and transmedia storytelling.
Our continuous research finds commercial and creative best practices around the globe. Using our research and qualitative and quantitative analysis we identify opportunities in the market that fit your overall strategy. Working with your team, we formulate an actionable strategy to address these opportunities, our approach is hands-on, analytical and we work on-site. We work project based or in long term commitments.
Multiscreen concepts that drive ratings, revenues or engagement, require integrated thinking and focussed creativity. Leveraging your team’s experience in television and digital, we jointly create ground breaking concepts using our structured co-creation workshops. Our extensive database of global case studies is the largest collection of second screen, social TV and transmedia cases, and provides indispensable inspiration and insights.
Next generation TV content requires new creative and commercial approaches. We support your team in identifying new revenue opportunities. Our reach and revenue model provides KPI’s and benchmarks for forecasting, measuring and optimising the performance of your multiscreen activities. We provide the tools to manage expectations, create buy-in, and support your commercial proposals and business cases.
“…They have a global perspective, which is applied to local markets. Within time and budget, they managed to deliver a clear and underpinned analysis.”
“In two intensive days our core team was brought up to date on the opportunities of second screen, transmedia and social tv. The cases were well researched, diverse and from different territories. They inspired and the data convinced.”
“…they managed to take our second screen strategy to the next level. The structured approach, convincing data and inspiring examples cover all bases: marketing objectives, creative, monetisation and production.”
"These guys have done a lot of good things in the industry and accumulated the savoir-faire in essential areas like concepts, user experience, design, commercial models and production. Moreover, they are not the kind of consultants who would say “do this”, “do that”, but instead will make your team discover by itself what is the best thing to do, why and with how much effort."
"Jeroen is an expert media consultant. His work ethic and political sensitivity nicely balance his creativity and strategic vision. Apart from that he is a very pleasant person to work with, bright and down to earth with a good sense of humour. Would hire again anytime."
Jeroen Doucet heads up ComingNext.TV. He is an experienced media strategist with extensive operational management experience. Previously, he held higher management positions in traditional and online media. Jeroen has a MA degree and a profound understanding of technology and new business models.Phone +31 654 627 124 Linkedin https://www.linkedin.com/in/doucet Twitter @doucet
Geert Faber is a consultant at ComingNext.TV. He has experience in digital marketing advertising and extensive knowledge of media transformations and the digital media industry. Geert has a MSc degree in business administration and a BA degree in new media & TV.
Isabell Buchner is a consultant at ComingNext.TV. She has a background in broadcasting and in-depth knowledge of digital marketing communications and new media developments. Isabell has a MA degree in Media and Business.